Improvepatient engagement

Gamification is a highly effective tool to motivate and engage patients. Clinical and wellness programs can be improved by incorporating game design elements such as points and levels in order to better engage patients.

Key learnings from research and consulting projects

Increasing engagement

Gamification uses game design elements to better engage and motivate patients to reach their goals. Knowing which element to apply in which setting is key—while some behavioral principles work in some individuals, those same principles may have unintended consequences in others.


Programs tend to have initial uptake but the key to the success of any program - be it a wellness program or a clinical trial, is longer term engagement and sustained use. This is where programs tend to have challenges. Tools such as gamification have been proven to help. The key is designing the program the right way.

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