One-size-fits-all approaches rarely work. Through our prior research, we have found distinct phenotypes respond differently to varying behavior change techniques.

Key learnings from research and consulting projects

Clinician phenotyping

Practice size, panel size, and specialty are just a few examples of differences in a physician’s persona that can influence how well a nudge might perform for a given individual. Since a variety of factors can influence how a nudge is received, identifying these factors and then creating different, tailored interventions can optimize outcomes. Here are a few key learnings from our prior work in this area.

Patient phenotyping

Lifestyle, social determinants of health, personality, and chronic disease can all be factors in determining a patient’s uptake of healthy behaviors.

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