The team
We've launched and grown centers, units, and software companies.
A significant achievement is the Penn Medicine Nudge Unit - the world's first behavioral science team embedded within the operations of a health system.
Principal
Mitesh Patel
MD, MBA
Founding Director of the Penn Medicine Nudge Unit (2016-2021), the world's first behavioral design team embedded within the operations of a health system
National Lead for Behavioral Insights at Ascension Health
VP, Clinical Transformation, Ascension Health.
![Mitesh Patel, MD, MBA](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/themes/2150049680/settings_images/RpKwaJ5QBaNRkHUM5bWk_file.jpg)
![Mitesh Patel, MD, MBA](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/themes/2150049680/settings_images/syLhEFPfRVWX1rbPbWuh_mohan.jpg)
Principal
Mohan Balachandran
MA, MS
Corporate Director, Center for Health Care Innovation, Penn Medicine.
Chief Operating Officer, Way to Health, Penn Medicine
Co-Founder, Datica Inc
Operations Lead
Tori Hilbert
MPH
Assistant Director, Penn Medicine Nudge Unit (2017-21)
Project Manager, Center for Health Incentives and Behavioral Economics
Operations Lead, The Virtual Nudge Unit
![Mitesh Patel, MD, MBA](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/themes/2150049680/settings_images/yqwghQlDRazPRhVIzNbf_tori.jpg)
Let's work together
We'd love to hear from you! Please send us a message using the form so we can best serve you.