The Virtual
Nudge Unit

We are a behavioral design team for the biopharma, healthcare, insurance and tech organizations. Led by leading experts in the use of nudges to improve health and healthcare.

Our Purpose

Catalyze better health through behavioral science

  • The challenge

    Many organizations fail to make meaningful progress because they lack experts in behavioral science, a structured process to shift from identifying problems to implementing solutions quickly, and because they take a one-size-fits-all approach rather than targeting interventions to meet the needs of individuals.

  • The approach

    Nudge units are behavioral design teams that take a systematic approach to addressing the most challenging behavior change programs. Forming a nudge unit can be expensive, time consuming and require expertise not immediately available.

  • The solution

    The Virtual Nudge Unit fills that gap by providing a team with expertise in behavioral science and data analytics that has real-world experience working in biopharma, healthcare, insurance and technology organizations.

  • The benefits

    We are available on demand and can tailor our expertise to meet the needs of your organization and its target audience. As your business changes, we evolve to meet your needs.

Prior Work

Here are our core areas of expertise and focus. Click any of the cards below to learn more.

Behavior Change

Sustaining behavior change

This is a key element that is critical to the adoption of behavior change programs. We have worked with industry partners, and health systems to apply incentives, nudges, and gamification to change clinician and patient behaviors.

Behavioral Phenotyping

Targeting interventions

Many opportunities exist to improve the delivery and implementation of behavioral change programs by targeting nudges to specific phenotypes. This allows for a more tailored intervention that yields better outcomes.

Novel Endpoints

Remote patient monitoring

Traditional validated endpoints are resource intensive. Remote monitoring and wearable devices are increasingly becoming core to not only clinical trials but also for ongoing patient care, especially in the COVID era.

Gamification

Improve patient engagement

Clinical and wellness programs can be improved by incorporating game design elements such as points and levels in order to better engage patients. Gamification can improve engagement in a variety of settings.

Nudges

Influence decision making

Clinical environments don’t typically include behavioral science in their design. Simple changes such as defaults and framing can be effective tools to improve patient care without increasing burden on clinicians.

International Experience

Nudging around the world

Our team members have helped advise the formation of Nudge Units across the world including Europe, Asia and North America. Our work has been deployed to non-English speaking communities.

How We Work

We offer tailored solutions to meet your needs at every stage of your business.

We provide executive level education and coaching to key members of your organization

Up to 3 months

Start

What's included

  • Behavioral science workshop.
  • Focused group meetings.
  • Strategic planning proposal

We partner with you to design and implement behavior change initiatives based on your priorities

Up to 6 months

Engage

What's included

  • Behavioral science workshop
  • Focused group meetings
  • Strategic planning proposal
  • Behavioral roadmapping assessment
  • Content and data evaluation
  • Nudge design and implementation guidance
  • Behavioral phenotyping for personalized nudges

We become an on-demand nudge unit to meet the tailored needs of your organization

Annual engagement

Accelerate

What's included

  • Behavioral science workshop
  • Focused group meetings
  • Strategic planning proposal
  • Behavioral roadmapping assessment
  • Content and data evaluation
  • Nudge design and implementation guidance
  • Behavioral phenotyping for personalized nudges
  • Outcome assessment
  • Structured intake and project delivery process
  • On-demand consultation

The core team

We've launched and grown centers, units, and software companies. A significant achievement is the Penn Medicine Nudge Unit - the world's first behavioral science team embedded within the operations of a health system.

  • Mitesh Patel, MD, MBA

    - Founding Director of the Penn Medicine Nudge Unit (2016-2021), the world's first behavioral design team embedded within the operations of a health system

    - National Lead for Behavioral Insights at Ascension Health.

    - VP, Clinical Transformation, Ascension Health.


  • Mohan Balachandran, MS, MA

    - Corporate Director, Center for Health Care Innovation, Penn Medicine.

    - Chief Operating Officer, Way to Health, Penn Medicine

    - Co-Founder, Datica Inc.


  • Tori Hilbert, MPH

    - Assistant Director, Penn Medicine Nudge Unit (2017-21)

    - Project Manager, Center for Health Incentives and Behavioral Economics

    - Operations Lead, The Virtual Nudge Unit

Let's work together

We’d love to hear from you! Send us a message using the form below.

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