The Virtual Nudge Unit
We are a behavioral design team for biopharma, healthcare, insurance and tech organizations. Led by leading experts in the use of nudges to improve health and healthcare.
We offer educational courses, technology solutions and consulting services to help you deliver on your goals.
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OUR PURPOSE
Catalyze better health through behavioral science
The challenge
Many organizations fail to make meaningful progress because they lack experts in behavioral science, a structured process to shift from identifying problems to implementing solutions quickly, and because they take a one-size-fits-all approach rather than targeting interventions to meet the needs of individuals.
The solution
The Virtual Nudge Unit fills that gap by providing a team with expertise in behavioral science and data analytics that has real-world experience working in biopharma, healthcare, insurance and technology organizations.
How to engage
We offer tailored solutions to meet your individual needs.
Nudge University
Learn from world-leading experts on behavioral science and nudging as applied to healthcare.
Course offering include:
- Nudge 101: Introduction to Behavioral Economics
- Nudge 102: Nudges and Nudge Units
- Nudge 103: How to Nudge
- Nudge 104: Technology / legal considerations
- And more
Nudge Technology
Why start from scratch when you can leverage a library of pre-built programs that have been proven to work? These are programs with staggering results that have been published in leading academic journals. Examples include:
- Increase flu vaccination rates
- Increase annual wellness visits
- Improve statin prescribing
- Improve colonoscopy rates
- And more
Nudge Consulting
If your requirements / challenges are unique, we can help. Consulting offerings include:
- Behavioral science workshop
- Focused group meetings
- Strategic roadmapping
- Sludge audit
- Content and data evaluation
- Nudge design
- Implementation guidance
- Behavioral assessment
- Behavioral phenotyping for personalized nudges
- Outcome assessment
Let's work together
We'd love to hear from you! Please send us a message using the form so we can best serve you.
Nudges in practice
Prior Work
Here are our core areas of expertise and focus.
CHANGING BEHAVIOR
Sustainable behavior change
This is a key element that is critical to the adoption of behavior change programs. We have worked with industry partners, and health systems to apply incentives, nudges, and gamification to change clinician and patient behaviors.
BEHAVIORAL PHENOTYPING
Targeting interventions
Many opportunities exist to improve the delivery and implementation of behavioral change programs by targeting nudges to specific phenotypes. This allows for a more tailored intervention that yields better outcomes.
NOVEL ENDPOINTS
Remote patient monitoring
Traditional validated endpoints are resource intensive. Remote monitoring and wearable devices are increasingly becoming core to not only clinical trials but also for ongoing patient care, especially in the COVID era.
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GAMIFICATION
Improve patient engagement
Clinical and wellness programs can be improved by incorporating game design elements such as points and levels in order to better engage patients. Gamification can improve engagement in a variety of settings.
NUDGES
Influence decision making
Clinical environments don’t typically include behavioral science in their design. Simple changes such as defaults and framing can be effective tools to improve patient care without increasing burden on clinicians.
INTERNATIONAL EXPERIENCE
Nudging around the world
Our team members have helped advise the formation of Nudge Units across the world including Europe, Asia and North America. Our work has been deployed to non-English speaking communities.
