Sustainable Behavior Change
We have worked with industry partners, health systems, and community organizations to apply incentives, nudges, and gamification to significantly change clinician and patient behaviors. This includes developing high-level strategic initiatives, designing mobile and service products, and providing oversight for real-world implementation.
Key learnings from our research and consulting projects
Sustaining healthy behavior
Many different elements from behavioral science can be applied to programs to improve healthy behaviors such as physical activity. Here are a few key learnings from our prior work in this area.
LOSS FRAMED INCENTIVES WORK BETTER
Changing clinician behavior
While interventions and the target of the interventions will vary depending on the required behavior, several options exist to influence behavior. The choice depends on access (to systems and clinicians), phenotying and targeting options.
MULTIPLE TOOLS EXIST
PEER COMPARISONS WORK
Make the right thing, the easy thing. When designing a behavior change program, it’s essential to consider existing workflows in order to enhance the effects of a behavior change program. Any intervention that requires additional effort is unlikely to succeed at scale.