Nudge University

 

Our step-by-step courses will focus on nudging specifically in healthcare with all the attendant challenges.

We will also focus on the how-to of nudging programs.

 

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Learn from leading experts

Nudging has been shown to be highly effective in multiple fields - media and entertainment, finance and healthcare. Our step-by-step courses will focus on nudging in healthcare with all the attendant challenges. We will also focus on the how-to, that academic curricula tend to gloss over.  

Nudge 101: Introduction to Behavioral Economics

In this course, you’ll learn how our everyday behaviors impact our long-term health and why we need to prioritize improving these behaviors. You’ll also learn about decision-making in the era of digital environments; the science behind decision errors, and the basics about heuristics and cognitive bias.

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Nudge 102: Nudges and Nudge Units

Coming soon: In this course, you'll learn about nudges - what they are,  and how they work. You'll see examples of nudges used in multiple industries as well as specifically in health care. We'll also describe what nudge units are, their role, successes and how to set up a nudge unit.

Nudge 103: How to Nudge

Coming soon: In this course, you'll learn about concepts like choice architecture, framing information, prompting implementation intentions and much more. We'll also cover aspects of designing nudges and examples of when a particular nudge makes sense.

Nudge 104: Implementing Nudges

Coming soon: In this course, you'll learn about sludges and sludge audits as well as the pros and cons of various communication channels - EHR alerts, SMS, IVR and email. Additionally, we'll cover topics such as capturing patient consent, the TCPA act, legal considerations and more.