Nudge 103: How to Nudge
This course will provide an overview, examples, and implementation guidance for using different nudges including defaults, active choice, informational nudges, gamification and social incentives.
BUY NOWLearn from the experts
The Virtual Nudge Unit (VNU) has partnered with multiple organizations to improve health and healthcare through the use of nudges and technology. Now, through Nudge University, you can learn from our experts first-hand on how to incorporate nudges and behavioral science into your business strategy to improve healthcare at your organization.
Module 1: Welcome to How to Nudge
Welcome! This module provides an overview of the course and its goals.
Module 2: Designing nudge interventions
In this module, you will gain insights into key methods for identifying the right opportunities for a nudge, how to best align stakeholders around your ideas, and learn about a process for setting up measurable outcomes to evaluate your nudge's success.
*Quiz: Test your knowledge.
Module 3: Default options
Defaults are often thought of as one of the most effective ways to nudge behavior. his module will help you understand when this type of nudge is best used and how to implement it. You will learn about key insights from implementing defaults in different areas of health and health care.
*Quiz: Test your knowledge
Module 4: Active choice
This module will provide insights on when you should think about using active choice as a method to nudge decisions. It will also help you understand how to avoid going too far and causing alert fatigue.
*Quiz: Test your knowledge
Module 5: Informational nudges
Informational nudges are often the easiest to implement, but when should you think about using this type of nudge instead of changing choice architecture? This module will provide an overview of informational nudges, when to use them and when not to use them, and why if used correctly they lead to scalable impact.
*Quiz: Test your knowledge
Module 6: Social incentives and gamification
In this module, you will receive an introduction to social incentives and gamification. These types of programs exist widely in health insurance programs and mobile apps but could better leverage insights from behavioral economics. This module will provide an example of how this approach can be used to change daily health behaviors and sustain those changes over time.
*Quiz: Test your knowledge
Module 7: Wrap up
In this summary module, you will receive a recap of what you learned from this course.
100% online
Complete at your own pace on a schedule that works best for you.
90 minutes
Approximate time it will take to complete this course.
Test your knowledge
With built in quizzes after each module, you can test your knowledge throughout the course.
Unlimited access
Once enrolled in a course, you will retain access, making it easy to refer back & refresh your knowledge.
