Choice architecture, or the way in which information is framed, is part of everyday medical decision making. Simple changes such as defaults and framing can be effective tools to improve patient care without increasing burden on clinicians.
Key learnings from our research and consulting projects
Active choice is the act of prompting a decision now, rather than delaying that decision to the future. Active choice can be used to prompt a clinician to engage in a behavior (e.g. prompt a patient to receive a flu vaccine) or a patient (e.g. complete advanced directives).
INCREASE VACCINATION RATES
COMBINATIONS CAN WORK BETTER
In a clinical environment with an electronic health record, defaults automatically exist. Sometimes defaults can be alphabetical, other times numeric. However, not much thought is put into the design of choices. Setting defaults will require more access to systems.
CONSIDER EXISTING WORKFLOWS
The way in which information is presented can have a considerable impact on what someone does with that information.